A UX tip gets 10,000 retweets and suddenly it's a law. Nobody checks the original study. Nobody asks about sample size, industry, or whether it was even replicated. Popularity is not peer review.
And even when the research is solid — it was solid for that context. B2B enterprise software is not a food delivery app. A banking checkout is not an onboarding quiz. What works for Spotify will break your SaaS. There are no universal answers in UX — only universal questions.
We're not here to replace one set of rules with another. We're here to teach you how to read the evidence, understand the context, and make your own calls.
If it can't survive scrutiny, it dies here.
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