WHO WE ARE
UXguy.io is a website about UX design, product thinking, and digital best practices. It is operated by ATRACTI s.r.o., a company registered in Slovakia, European Union.
If you have any questions about this policy, reach out at hello@uxguy.io
WHAT WE COLLECT
We believe in collecting only what we genuinely need. Here's a clear breakdown.
Website Analytics
We use Simple Analytics (simpleanalytics.com) to understand how visitors use our website. Simple Analytics is a privacy-first tool that:
- Does not use cookies
- Does not collect personal data or IP addresses
- Does not track individual visitors across sessions
- Does not create user profiles
- Is fully compliant with GDPR, ePrivacy, PECR, and CCPA
What Simple Analytics does collect (in aggregate, anonymized form):
- Page views and referral sources
- General device type (desktop, mobile, tablet)
- Browser type and screen size
- Country-level location (not city or IP-based)
Because Simple Analytics does not use cookies or track individuals, no cookie consent banner is required for analytics purposes.
Newsletter Subscription
If you choose to subscribe to our newsletter, we collect:
| Data | Purpose | Required |
|---|---|---|
| First name | To personalize our emails | Yes |
| Email address | To send you the newsletter | Yes |
We use a double opt-in process: you enter your details, receive a confirmation email with a verification link, and only after clicking that link are you added to our mailing list. This ensures no one can subscribe you without your knowledge.
COOKIES
We keep things simple.
| Type | Used? | Details |
|---|---|---|
| Analytics cookies | No | Simple Analytics is cookie-free |
| Advertising cookies | No | We don't run ads |
| Third-party tracking | No | We don't use trackers |
| Essential cookies | If needed | Only for basic site functionality |
If we ever introduce cookies in the future, we will update this policy and implement a proper consent mechanism before doing so.
HOW WE USE YOUR DATA
Your data is used exclusively for:
- Sending you our newsletter (the content you signed up for)
- Personalizing emails with your first name
- Understanding general website traffic patterns (aggregated, anonymous)
We do not use your data for:
- Selling to third parties
- Targeted advertising
- Profiling or automated decision-making
- Sharing with partners or affiliates without your consent
YOUR RIGHTS
Under the GDPR and applicable data protection laws, you have the following rights:
To exercise any of these rights, email us at hello@uxguy.io. We'll respond within 30 days.
DATA STORAGE & SECURITY
Your newsletter data (first name and email) is stored securely with our email service provider. We use industry-standard security measures to protect your information.
We retain your data only for as long as you remain subscribed. When you unsubscribe, your data is removed from our active mailing list. You can also request complete deletion at any time.
THIRD-PARTY SERVICES
| Service | Purpose | Privacy |
|---|---|---|
| Simple Analytics | Website analytics | No cookies, no personal data, GDPR compliant |
| Email service provider | Newsletter delivery | Processes name & email per our instructions |
We carefully select services that respect user privacy and comply with applicable data protection regulations.
INTERNATIONAL DATA TRANSFERS
We are based in Slovakia (EU). If any data processing involves transferring data outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions by the European Commission.
CHANGES TO THIS POLICY
We may update this privacy policy from time to time. When we make significant changes, we will notify subscribers via email and update the "Last updated" date at the top of this page.